All Blues, a fan-favorite jewelry store based in Stockholm has opened its first brick-and-mortar retail location.The prestige showroom offers as an extension of the brand, as it combines a bold yet minimalist aesthetic to draw consumers in.
According to co-founder Jacob Skragge, “We’ve been looking at opening our own store for some time but didn’t want to rush into anything before the timing was right. This was also the first place we found where we didn’t feel a need to compromise, and while the circumstances are very different from what we anticipated when signing, we’re incredibly happy to finally showcase the entire All Blues experience.”
The physical storefront is located on a street surrounded by other designer streetwear brands.
Image Credit: Mikeal Olsson
All Blues is Opening a Physical Store in Stockholm
Ellen Smith — December 2, 2020 — Fashion
References: allblues.se & hypebae