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Darwinian Catwalks

Alexander McQueen's Reptilian Evolution for Spring 2010

— October 7, 2009 — Luxury
In a futurist feast for the eyes, Alexander McQueen gave a stunning lesson in fashionable evolution yesterday in Paris.  His collection entitled “Plato’s Atlantis” was a string of wearable art.  All but the sky-high alien heels, that is. 

Snake scales were digitally printed in all shades of jewel brown and sculpted into cocktail dresses.  Flashes of desert rose, yellow and forest green kept these reptilian masterpieces looking modern. Graphic art at its freshest. 

In transition, feather and wing patterns were imprinted on chiffon, just before McQueen dove into his bluish, aquatic creatures.  Looking back at his 2010 Resort collection, we could have seen this coming.  The final show-stopping piece was a personification of Mother of Pearl, with every square inch beaming off a color of the rainbow. 

Additional buzz surrounding the show was the premier of Lady Gaga’s new song which played at the end.  You can judge the entire production for yourself since the designer has generously posted the show on his website.
Trend Themes
1. Fashionable Evolution - Disruptive innovation opportunity: Exploring new digital printing techniques to create unique and artistic designs on clothing.
2. Reptilian Fashion - Disruptive innovation opportunity: Developing eco-friendly faux snake scales to incorporate into fashion collections while maintaining a modern aesthetic.
3. Wearable Art - Disruptive innovation opportunity: Collaborating with artists and designers to create couture pieces that defy traditional fashion boundaries.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Integrating technology into the fashion design process to enhance creativity and produce visually captivating collections.
2. Textile Printing - Disruptive innovation opportunity: Developing advanced printing techniques for textiles that allow for intricate and detailed designs, revolutionizing the fashion industry.
3. Music and Fashion Collaboration - Disruptive innovation opportunity: Creating unique experiences by merging the worlds of fashion and music to engage audiences and drive brand recognition.
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