The Alexander McQueen Fall/Winter 2014/2015 McQ campaign provides a rather despondent look at models Natalie Westling and Paul Barge. Photographer Karim Sadli took images of the duo while at a barren woody spot, adding a more natural vibe to the label.
There are numerous childlike elements present in these advertisements. Both Westling and Barge come across as quite young via a lack of cosmetics and revealing apparel. Instead, the two are found huddled around a soccer-like pole while clad in jean suits and thick sweaters.
Despite the youthful motifs present in this collection of images, rebellion comes to the fore. Westling and Barge posed angrily before the camera, seen in downturned mouths and furrowed eyebrows, imbuing the scene with some edge.
What's Driving This Trend
- Despondent Fashion Ads
- Despondent fashion ads that showcase a more natural and childlike vibe are becoming more popular.
- Youthful Motifs
- Fashion campaigns are increasingly featuring youthful motifs that evoke a sense of rebellion.
- Revealing Apparel
- Fashion campaigns are moving away from revealing apparel and cosmetics to portray a more natural look.
Who This Affects Most
- Fashion
- The fashion industry can explore creating more despondent and childlike ads that feature natural elements.
- Photography
- Professional photography services can cater to brands who want to showcase the rebellious and youthful motifs in their campaigns.
- Marketing
- Marketing agencies can provide ideas for brands that want to move away from traditionally revealing fashion ads and create something unique and natural.
