Datamoshing has finally transgressed into high fashion with the Alexander McQueen A/W 2012 Campaign Film.
Directed by David Sims, the campaign features a rave-like soundtrack and the ultra modern visuals. The use of 'Glitch Art' makes for a truly visually rich take on the collection. This aestheticization of digital 'errors' makes for an absolutely avant-garde feel that is vastly different from McQueen's signature dark artistic look.
Model Suvi Koponen is portrayed in the Fall collection that features a metallic eye mask, a fur shaggy puff coat and a voluminous skirt accented with a bold floral belt.
The campaign video certainly rings true to Sarah Burton's vision for the collection of lightness in futuristic attire. With the stunning visuals and garments in this collection, it is truly moving to see that Burton conserves the late McQueen's genius ideas.
Why This Trend Is Growing
- Glitch Art in Fashion
- The use of 'Glitch Art' in the Alexander McQueen A/W 2012 Campaign Film shows a potential for the use of digital media and technology in the fashion industry to create a new visually rich and avant-garde aesthetic.
- Futuristic Fashion Design
- The futuristic attire showcased in the Alexander McQueen A/W 2012 Campaign Film highlights the potential for the fashion industry to venture into unique and innovative designs that push the boundaries of traditional fashion.
- Visual Rich Campaigns
- The visually rich Alexander McQueen A/W 2012 Campaign Film demonstrates the opportunity for fashion brands to leverage digital media and technology to create campaigns that feature stunning visuals and standout designs.
Industries Being Reshaped
- Fashion Industry
- The use of glitch art and futuristic fashion design shown in the Alexander McQueen A/W 2012 Campaign Film presents an opportunity for the high fashion industry to embrace technology in their design process and push the boundaries of traditional fashion.
- Digital Design Industry
- With the use of glitch art, there is an opportunity for the digital design industry to partner with fashion brands to create unique and visually rich campaigns that showcase the intersection of fashion and technology.
- Luxury Brand Industry
- The visually rich Alexander McQueen A/W 2012 Campaign Film displays the potential for luxury brands to leverage digital media and technology to create innovative and unforgettable campaigns that stand out in a competitive market.
