A recent collaboration between a famous Japanese pro-skater and one of the most popular skate brand companies in the world has resulted in the new Alexander Lee Chang Vans Chukka Boot. This boot, modeled after the brand's classic design of the Chukka, boasts an eye-catching, black-and-white checkered print on the exterior. Covered in patent leather, the Alexander Lee Chang Vans Chukka Boot has a sophisticated and slightly glamorous glossy finish.
This model of the Chukka definitely distinguishes itself amongst the others and is sure to receive a warm welcome within the the world's skate community.
Implications - A simple way for businesses to garner the attention of potential clients is through the use of bold and captivating design and packaging. Brands that provide consumers daring and striking styles will remain memorable in the eyes of consumers and will likely stand out amongst other brands.