A UK radio station has given their breakfast team £10,000 to market their show, but with one catch: it has to be done by listeners! They give £1000 away every week for the best piece of marketing with one person awarded £10,000 and the 'Xfm Free Marketeer' title!
The radio station will even provide the manpower if it is needed to make the idea happen - and has a street team of 25 people here at their listeners disposal & a Xfm camper van. The only rules are that the 'Xfm Breakfast Show' somewhere in your stunt and proof has got to be provided. What's more anyone can enter (and yes this may well possibly be my entry).
I totally love this idea... At last a different approach to marketing.