'äktiiv' is a new line of high-performance, sustainable activewear composed of plant-based raw materials manufactured with material science. The brand is aiming to disrupt the activewear market by reducing the use of microplastics and petroleum, resulting in less textile waste.
äktiiv stated that its line of sustainable performance wear has been in development for over 27 months, as the plant-based materials are considerably more difficult to work with. However, the company works closely with over 200 beta testers to ensure its prototypes are safe, reliable, and durable.
The äktiiv performance wear is available for preorder exclusively on Kickstarter at a starting price of $34 USD, which is a $20 discount from the original $54 MSRP. While this is a crowdfunding campaign, äktiiv promises to deliver its clothing, citing that the only risk associated with backing the campaign is that it may deliver later than the estimated date of March 2023.
Image Credit: äktiiv
What's Driving This Trend
- Sustainable Performance Wear
- Opportunity to innovate and improve the fashion industry's environmental impact through the use of plant-based materials and material science.
- Reducing Microplastic Use
- Disruptive innovation opportunity in the activewear market through reduction of microplastics and petroleum, leading to less textile waste.
- Crowdfunding Campaigns for High-performance Activewear
- Opening up the high-performance activewear market through accessible and affordable crowdfunding campaigns.
Who This Affects Most
- Fashion and Apparel
- The fashion industry has the opportunity to lead the charge in sustainability and disrupting the activewear market through the use of plant-based materials.
- Material Science and Manufacturing
- Innovative technology and material science has the potential to revolutionize the way activewear is produced, influencing the future of sustainable textile manufacturing.
- Crowdfunding and E-commerce
- Crowdfunding and e-commerce offers a platform for the launch and success of high-performance activewear brands, providing accessibility and affordability to the consumer.
