Ajax has tapped Daily Paper for its latest kit, embodying Amsterdam street football culture through its gold, black and red hues. The jersey spotlights nine Amsterdam football courts and a new interpretation of the Coat of Arms. Daily Paper branding is placed under the Ajax crest, and a black stripe runs down from the middle of the neckline to the waist. Outlining the black line are two red stripes on either side, contrasted by the gold background.
Along with the jersey’s release, Daily Paper, Ajax, and adidas have released a short film detailing the experiences of past and present Ajax players. The third Ajax kit is now available on the Ajax club store, adidas, and Daily Paper websites.
Image Credit: adidas, Daily Paper
Why This Trend Is Growing
- Amsterdam Street Football Culture
- Opportunity for sports brands to collaborate with independent streetwear fashion companies for unique, culturally relevant designs.
- Short Films as Part of Product Launches
- Opportunity for brands to utilize short films to showcase the product's design and inspiration, while adding value to the consumer experience.
- Localization of Sportswear Designs
- Opportunity for sportswear brands to incorporate local culture and history into their designs, resulting in a niche market appeal and potential increase in sales.
Industries Being Reshaped
- Sportswear
- Sportswear brands can benefit from partnering with independent fashion companies to showcase authentic cultural designs.
- Fashion
- Fashion companies can expand their product offerings and reach a new audience by collaborating with sports brands for unique designs.
- Film Production
- Film production companies can offer their services to brands for creating short films to promote product launches, resulting in additional revenue streams.
