Reverse Charging Headphones

AirPods Pro with USB-C Update the Apple-Branded Earbuds

The AirPods Pro with USB-C are the latest version of Apple's second-generation earbuds that will expand compatibility and provide users with more ways to power them up than ever.

The charging case for the headphones replaces the Lightning port with USB-C to enable reverse charging capabilities with the user's iPhone and also works with all other compatible cables. The charging case update also boasts MagSafe compatibility to let users charge them with the brand's compatible chargers.

The AirPods Pro with USB-C will be priced at $249, and will be available for purchase in the US along with more than 30 additional countries and regions starting September 22, 2023. The headphones also come with six months of free Apple Music for new subscribers.

Reverse Charging
The AirPods Pro with USB-C offer reverse charging capabilities, allowing users to power their iPhone with the headphones.
USB-C Compatibility
The update to USB-C in the charging case of the AirPods Pro expands compatibility with other devices and cables.
Magsafe Integration
The AirPods Pro with USB-C are MagSafe compatible, allowing users to charge them with compatible chargers.

Industries Being Reshaped

Wireless Headphones
The AirPods Pro with USB-C represent a disruptive innovation opportunity in the wireless headphones industry by introducing reverse charging capabilities.
Mobile Accessories
The USB-C update in the AirPods Pro charging case presents a disruptive innovation opportunity in the mobile accessories industry by expanding compatibility.
Streaming Services
The inclusion of six months of free Apple Music with the new AirPods Pro offers a disruptive innovation opportunity for streaming services to attract new subscribers.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 22%
Freshness 20%

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