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Winter-Ready Activewear

The Mack Weldon AIRKNITx Winter Collection Focuses on Cold Weather Comfort

— February 8, 2018 — Fashion
Traditional sport garments for cold weather usually have the wearer overheating as soon as they start to move, so the Mack Weldon AIRKNITx Winter Collection has been created with this in mind. Capable of keeping you warm when you're cold and cooler when exerting excessive heat, the garments are able to provide enhanced breathability to do away with climate-related issues. The collection consists of the 'Long Sleeve,' 'Performance Tights' and 'Boxer Briefs,' which are all intended to wick moisture away for optimal comfort before, during and after workouts.

The Mack Weldon AIRKNITx Winter Collection speaks to the growing number of consumers who are partaking in outdoor sports even in cold weather to maintain their active lifestyle.
Trend Themes
1. Enhanced Breathability - Developing activewear with enhanced breathability presents an opportunity for disruptive innovation in the sports apparel industry.
2. Temperature Regulation - Creating activewear that can adapt to changing temperatures opens up possibilities for disruptive innovation in the activewear market.
3. Moisture Wicking - Designing activewear with moisture-wicking capabilities provides an opportunity for disruptive innovation in the fitness apparel sector.
Industry Implications
1. Sports Apparel - The sports apparel industry can seize on the trend of enhanced breathability to develop innovative activewear products.
2. Activewear - The activewear market can tap into the demand for temperature-regulating activewear to drive disruptive innovation in the industry.
3. Fitness Apparel - The fitness apparel sector can capitalize on the trend of moisture-wicking activewear to introduce disruptive innovation in their product offerings.
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