Airbnb's digital K-pop experience is for fans looking for fun while adhering to stay-at-home guidelines. With travel restricted, holiday-adjacent brands must adapt and get creative to stay afloat. Airbnb's solution, officially dubbed, 'Inside K-Pop', offers an online festival filled with 14 related K-pop experiences.
Participants of this online experience will be taken into the would of Korean art, culture, and music. Guests are invited to watch as some of the rising names in K-pop host a variety of experiences, like an eating contest, makeup tutorial, dance-offs and more. Meanwhile, boy band, The Boyz, will host a craft session.
The exciting experience can be booked online, and runs for 5 days in the month of January.
Image Credit: Starship Entertainment/Airbnb
Key Themes Behind This Trend
- Virtual Experience Economy
- The rise of virtual experiences as a new way to generate consumer engagement and revenue streams for businesses.
- Digital Event Spaces
- Digital event spaces that allow for live interactions and immersive experiences that can be accessed from anywhere in the world.
- Online Celebrity Endorsements
- The increasing trend of famous personalities leveraging their online following to provide unique experiences for fans and drive revenue for their brand partnerships.
Where This Applies
- Travel and Tourism
- Travel and tourism industries can create personalized experiences for travelers who are unable to travel and maintain engagement with consumers by offering virtual experiences.
- Entertainment
- The entertainment industry can leverage virtual events as a way to offer unique experiences for fans looking for engagement beyond traditional media and events.
- Retail
- Retailers can partner with celebrities and offer virtual experiences to drive engagement through online events, drive revenue, and increase brand partnerships.
