Airbag-Material Bomber Jackets

KANGHYUK's Readymade Airbag Shrink Bomber Jacket Launches for FW20

Fashion label KANGHYUK introduces its new and unique readymade Airbag Shrink bomber jacket to join its ongoing Fall/Winter 2020 roster. The seasonal capsule is entitled 'COLLECTION 8' and the brand continues to explore the balance that exists between material and the silhouette itself. The outerwear design is a progressive iteration of the familiar bomber jacket silhouette.

It is constructed in South Korea and utilizes the brand's signature industrial polyamide material with the nylon car airbag material as well. It is designed in a black colorway and boasts textures throughout the shell with a slightly washed element on the rubbed hemming and cuffs. Its crinkled design technique is seen throughout the entire structure and complemented with contrasting stitching details. It is complete with a cropped cut, short stand collar, and cut out detailing.

Image Credit: HBX

Airbag-material Clothing
Opportunity for disruptively innovating protective clothing using airbag materials
Mixed Materials Fashion
Innovative opportunity to explore new combinations of fabrics in fashion design
Texturized Outerwear
Potential for disruption in outerwear market by incorporating unique textures and design techniques

Who This Affects Most

Fashion Design
Innovative opportunity for designers to utilize new materials in creating unique and protective clothing
Protective Clothing
New opportunity to create fashionable clothing that is also durable and protective
Outerwear
Innovative potential for disruption in the outerwear market by introducing new and unique design techniques and materials
SCORE
0.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 3%
Freshness 9%

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