OFF-WHITE and Nike Officially Drop the Air Max 97 Menta Sneakers
References: stockx & highsnobiety
The Air Max 97 Menta sneakers made their first debut earlier this year when OFF-WHITE showcased its Spring/Summer 2019 selection on the runways in Paris. The footwear model boasts a tonal grey colorway with a captivating Swoosh detail as a branding accent. It is complete in a gradient hue that starts from a teal tone, blending into a light sky blue, and transitions into a vibrant red hue. Alongside this contrasting branding motif is the additional "AIR" graphic found on the lateral side of the sneakers.
OFF-WHITE branding details are found in the form of its signature zip-tie and textual graphic on the medial area. The Air Max 97 Menta sneakers are now available for bidding online at StockX.
OFF-WHITE branding details are found in the form of its signature zip-tie and textual graphic on the medial area. The Air Max 97 Menta sneakers are now available for bidding online at StockX.
Trend Themes
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Tonal Branding — Tonal branding techniques are disrupting the sneaker industry by creating unique and captivating design accents.
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Chunky Sneakers — Chunky sneakers are a growing trend in the fashion industry, offering a bold and statement-making footwear option.
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Gradient Colorways — Gradient colorways are shaking up the sneaker market by providing visually dynamic and eye-catching designs.
Industry Implications
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Fashion — The fashion industry can leverage tonal branding techniques to create distinct and recognizable brand identities.
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Footwear — The sneaker industry can capitalize on the popularity of chunky sneaker trends to appeal to fashion-conscious consumers.
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Online Retail — Online retail platforms like StockX can benefit from the demand for limited edition sneakers like the Air Max 97 Menta.
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