Looking past the holidays, Nike is moving forward with the celebratory Air Jordan 'Mardi Gras.'
The shoe includes the traditional colors of Mardi Gras, purple and gold, as well as flecks of color all over the sole. Also featuring a Fleur-de-lis and a CP coat of arms in tonal etching, the Air Jordan 'Mardis Gras' shoes make me want to go down to Bourbon Street and throw beads like there is no tomorrow.
Implications - In today's society, consumers are very easily influenced. Companies that can effectively design products that will be portrayed as limited edition or exclusive offers will likely attract larger numbers of clients than they would with basic versions.
What's Driving This Trend
- Limited Edition Designs
- Companies can attract larger numbers of clients by creating limited edition or exclusive products.
- Celebratory Products
- Designing celebratory products with traditional colors or symbols can appeal to consumers.
- Colorful Accents
- Incorporating flecks of color into designs can make products stand out and attract attention.
Who This Affects Most
- Sporting Goods
- Companies in the sporting goods industry can create celebratory, limited edition products for holidays and events.
- Fashion and Apparel
- Fashion and apparel companies can design products with traditional colors and symbols for holidays and events.
- Retail
- Retailers can sell exclusive, celebratory products to appeal to consumers looking for unique items to commemorate special occasions.
