Jordan Brand introduces a new look at the Air Jordan 1 Mid sneaker model that blends together two hues for a unique colorway this time around. The shoe features Beach and Cherrywood Red in the new range and has an entirely leather construction throughout the upper.
There are touches of traditional branding in the form of the Swoosh emblem on both sides of the shoe and the Wings logo seen on the lateral collar before being rounded out b the Jumpman motif seen on the tongue. The two colors are designed to overlay on top of one another with a color-blocked look -- it all sits on top of a Sail tonal midsole base and a Cherrywood Red rubber outsole.
Image Credit: Nike
What Makes This Trend Stand Out
- Color-blocked Footwear
- The trend of merging two hues in footwear designs to create unique colorways for consumers.
- Leather Footwear
- The trend of using leather materials throughout the design of footwear for a sleek and sophisticated look.
- Sneaker Brand Collaborations
- The trend of collaborating with well-known sneaker brands to produce limited edition designs for sneaker enthusiasts.
Sectors Adopting This
- Footwear Industry
- Disruptive innovation opportunities in the footwear industry include experimenting with color-blocked designs and incorporating leather materials for a more luxurious feel.
- Fashion Industry
- Disruptive innovation opportunities in the fashion industry include partnering with popular sneaker brands to release exclusive footwear designs that capture the attention of consumers.
- Sporting Goods Industry
- Disruptive innovation opportunities in the sporting goods industry include collaborating with popular sneaker brands to produce limited edition footwear that resonates with both sports enthusiasts and sneaker collectors.
