Jordan Brand introduces a new iteration of the Air Jordan 1 Low sneaker model for the season, offered in women's sizing this time and a palette packed with pastel tones. It starts off with a leather construction all throughout the silhouette and it rests on top of the Air Jordan 1 sole unit foundation.
The colors include a blend of purple, pink, and cream over the upper. In terms of the branding detail, there is a light pink tonal Jumpman that is applied via embroidery details and the same follows for the Wings logo that is embroidered in the brand's sail color. Leather Swooshes continue on the lateal side of the shoe in a lavender hue.
Image Credit: Nike
Key Themes Behind This Trend
- Pastel-tonal Sneakers
- Opportunity for companies to create more pastel-tonal colorways for sneaker models to cater to the growing demand for colorful and unique sneakers.
- Low-cut Sneakers
- Opportunity to experiment with unique designs for low-cut sneaker models and appeal to those who prefer a sleeker look and feel.
- Women's Sizing
- Opportunity to create more sneaker models specifically designed for women's sizing and cater to the increasing demand for stylish and comfortable footwear for women.
Where This Applies
- Fashion and Apparel
- Fashion and apparel companies have an opportunity to create new designs and market low-cut sneakers in beautiful pastel-tonal colorways to young adults who enjoy fashion.
- Sporting Goods
- Sporting goods companies can capitalize on the trend of low-cut sneakers as an alternative to traditional high-top basketball shoes, and attract the buyers with pastel-tonal colors.
- Retail
- Retailers can market the shoes to the fashion-conscious female consumers, online or in-store; by stocking up on these low-cut, pastel-tonal sneakers in women's sizes.
