Joining forces for the collaborative efforts for Paris Fashion Week includes fashion label COMME des GARÇONS and sportswear brand Nike -- the duo unveil a pair of Nike's Air Force 1 Mids in a captivating design. The two talents inform their design language onto the familiar silhouette. It is constructed from premium leather materials and has COMME des GARÇONS branding details across the custom-made strap that is wrapped around the ankle.
At the iconic Swoosh on the side that nods to Nike, it adds additional materials to give it an exaggerated look. This same dramatic effect continues across the model seen on the toe box, the laces, heel, and the strap. To showcase this, there is excess leather added instead of the frayed detailing. The shoes will be available in black and white.
Image Credit: Instagram @lubakilubaki, Alexandre Gaudin
What's Driving This Trend
- Collaborative Fashion Partnerships
- The trend of fashion labels and sportswear brands collaborating to create unique and captivating designs offers opportunities for disruptive innovation in both the fashion and sportswear industries.
- Premium Customization
- The trend of using premium materials and customization techniques in the creation of custom shoes presents disruptive innovation opportunities for the footwear industry.
- Exaggerated Design Details
- The trend of incorporating exaggerated design details, such as additional materials and excess leather, offers disruptive innovation opportunities in the field of fashion and accessories.
Who This Affects Most
- Fashion
- The fashion industry can explore disruptive innovation through collaborative partnerships and incorporating exaggerated design details.
- Sportswear
- The sportswear industry has potential for disruptive innovation by collaborating with fashion labels and offering premium customization options.
- Footwear
- The footwear industry can embrace disruptive innovation by using premium materials and introducing exaggerated design details in the customization of shoes.
