Nike has unveiled the latest addition to its new Spring/Summer 2022 lineup revealing yet another version of its staple Air Force 1 silhouette, this time giving the low-top sneaker a 'Hemp' makeover.
The highly-textured sneaker features recycled knit uppers and a knit base in an off-white color. Meanwhile, adding pops of vibrancy to the sneaker is its reddish-orange panel swooshes, lime green padded tongues, and baby blue insoles and heel tabs. Elsewhere, Nike branding is located on the tongue of the sneaker while the 'Move to Zero' emblem is featured on its insoles. On the bottom, the sneaker comes equipped with a speckled Grind Rubber sole that is complemented by matching laces.
For those interested, the Nike Air Force 1 'Hemp' is now available to order through the Nike webstore.
Image Credit: Nike
What's Driving This Trend
- Recycled Material Footwear
- Companies could focus on using more sustainable materials, such as recycled knits, in their shoe designs.
- Pop of Vibrant Colors
- Incorporating bold and bright hues, like the reddish-orange and lime green accents in Nike's 'Hemp' Air Force 1, could be a way to make products stand out in a crowded market.
- Sustainable Fashion
- We can expect to see more companies, like Nike, including sustainable practices in their fashion lines in response to growing consumer demand for eco-friendly options.
Who This Affects Most
- Athletic Footwear
- Companies in the athletic footwear industry could benefit from incorporating sustainable materials and bright colors into their product lines.
- Fast Fashion
- Fast fashion companies could adapt to the trend of sustainable fashion by finding ways to produce clothing and accessories from recycled or eco-friendly materials.
- Sustainability Consulting
- With the increasing demand for sustainable practices in fashion, consultancy firms specializing in sustainability could find new opportunities to work with fashion brands in becoming more eco-friendly.
