Nike taps 3M to detail its latest Air Force 1 ‘08 LV8 sneaker model with details that are reflective and cannot be missed for the season. The new Total Orange colorway is bold in itself but takes that to the next step with additional Metallic Silver highlights.
The top of the sneaker showcases a silver tongue tag that nods to 3M and Nike as the prominent branding detail. The majority of the upper boasts a vibrant orange hue that is contrasted by the black heel counter for a stark look. The sidewalls display the signature Swoosh logo woven onto the silhouette matching the tone of the large panel from the heel to the rear quarter.
Image Credit: Noir Fonce
Why This Trend Is Growing
- Reflective Sneakers
- Opportunity for apparel companies to incorporate 3M reflective technology in their sneaker designs to provide safety and style for customers.
- Bold Colorways
- Potential for fashion brands to incorporate bold and bright color combinations in their collections to attract customers seeking unique and eye-catching designs.
- Brand Collaborations
- Possibility for brands to collaborate with each other to create innovative designs, such as Nike's collaboration with 3M for reflective detailing in their Air Force 1 '08 LV8 model.
Industries Being Reshaped
- Athletic Footwear
- Opportunity for athletic footwear companies to integrate reflective technology into their designs to enhance safety during low-light activities, such as running or biking.
- Fashion
- Potential for fashion companies to incorporate bold and bright color combinations in not only sneakers, but also jackets, pants, and accessories to appeal to customers seeking unique and expressive outfits.
- Collaborative Design
- Possibility for various industries, such as technology and fashion, to collaborate with each other and create innovative products that merge style and function, such as reflective technology in sneakers.
