Boucheron Launches the 'Ailleurs HJ' High Jewelry Range
Kanesa David — July 26, 2022 — Fashion
Boucheron is launching a new collection dubbed ‘Ailleurs HJ,’ delivering a range of modern jewelry that “reveal[s] the beauty and poetry of nature.” The brand’s newest range marks the first time it has offered men’s jewelry in a collection, having previously reserved its luxe designs for the women’s category. Standout pieces include the ‘Rotin Diamant Necklace,’ a necklace made from natural rattan and brass, and the vibrant ‘Feuillage Diamant Cuff Bracelet,’ which features a 37.97-carat green tourmaline, aluminum base and is lined with diamonds.
Designed by Creative Director Claire Choisne, Boucheron’s newest collection separates its offerings according to five unique worlds dubbed ‘SAND WOMAN,’ ‘LEAF WOMAN,’ ‘EARTH WOMAN,’ ‘PEBBLE WOMAN,’ and ‘VOLCANO MAN,’ respectively.
The new ‘Ailleurs HJ’ collection is available now on the Boucheron website.
Image Credit: Boucheron
Designed by Creative Director Claire Choisne, Boucheron’s newest collection separates its offerings according to five unique worlds dubbed ‘SAND WOMAN,’ ‘LEAF WOMAN,’ ‘EARTH WOMAN,’ ‘PEBBLE WOMAN,’ and ‘VOLCANO MAN,’ respectively.
The new ‘Ailleurs HJ’ collection is available now on the Boucheron website.
Image Credit: Boucheron
Trend Themes
1. Nature-themed High Jewelry - Opportunity to create high-end jewelry collections inspired by nature and its beauty.
2. Inclusive Luxury for Men - Opportunity to create jewelry collections that cater to men and offer inclusivity in the luxury industry.
3. Distinctive Themed Collections - Opportunity to create distinctive and unique themed jewelry collections, separate from traditional collections.
Industry Implications
1. Jewelry Design and Manufacturing - Jewelry designers and manufacturers can leverage nature as inspiration to create new collections while also offering inclusivity in their collections.
2. Luxury Goods and Services - Luxury brands can create unique, nature-inspired, and inclusive jewelry collections to differentiate themselves from traditional luxury collections.
3. Online Retail and E-commerce - Online retailers and e-commerce platforms can tap into the growing demand for nature-inspired and inclusive jewelry collections, offering a unique shopping experience.
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