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Confetti-Adorned Sneakers

YRU's 'AIIRE CONFETTII' Shoe is a Festive Take on Athleisure

— August 29, 2017 — Fashion
YRU is an e-retailer known for raver-inspired products that push style boundaries, and its 'AIIRE CONFETTII' shoe is no exception. The platform sneaker is a festive translation of the fashion industry's recent athleisure obsession and boasts an all-white upper that is accented with multicolored and glittering confetti.

This statement shoe stands on a 3/4" heel which offers comfort to wearers while slightly adding height. The shoe's high-top design makes it versatile for both summer and autumn months, while its ribbon-like laces are a nod to recent runway styles like those presented by singer Rihanna during her Fenty Puma show.

These statement sneakers are an adult shoe with a childlike, festive inspiration. Staying true to YRU's loud aesthetic, the accessories combine whimsical details with comfort, making them a functional and affordable take on more expensive runway looks.
Trend Themes
1. Festive Athleisure - Combine the comfort of athleisure with the fun, colorful and celebratory aspect of festive styling
2. Raver-inspired Footwear - Leverage the aesthetic of the rave scene to create bold, eye-catching footwear
3. Runway-inspired Sneakers - Adapt runway fashion trends to create unique and bold sneaker designs
Industry Implications
1. Footwear - Find new ways to introduce festive and striking designs that combine style and comfort in footwear
2. Athleisure - Create more fun and playful options for athleisure wear that allow people to express themselves
3. Rave Culture - Incorporate elements from the rave scene into fashion products to attract consumers looking for bold, unique and expressive styles
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