In the beauty category of nourishing and age-defying masks, INVITY's SuperNAD Youth Activating Facial Sheet Mask stands out. This science-backed formula includes a powerful combination of Nicotinamide Adenine Dinucleotide (NAD) and plant actives that promise to "instantly replenish, hydrate, calm and illuminate your skin." The formula does so by stimulating the skin's natural cellular defense and energy systems.
The age-defying mask repairs, revitalizes, and replenishes the skin thanks to the addition of Snow Algae which primarily delays collagen and elastin breakdown. Prickly pear and Tamarind seed gum provide hydrating and lifting properties, while White Snow Tea activates up to 80% of the skin's cellular energy. Finally, Sunflower Sprout works with Snow Algae to reverse skin aging by activating the longevity gene known as Klotho and stimulating AMPK activity,
Image Credit: INVITY
What's Driving This Trend
- Youth-activating Masks
- Innovative mask formulas that employ anti-aging ingredients and advanced technology to replenish and revitalize skin, using Nicotinamide Adenine Dinucleotide (NAD) and plant actives as core components.
- Science-backed Skincare
- The use of scientifically proven ingredients in skincare products to improve skin health and address skin concerns objectively and efficaciously, while highlighting the safety, sustainability, and transparency of the ingredients used.
- Hydrating/lifting Properties
- The addition of hydrating and lifting ingredients such as Prickly Pear and Tamarind Seed Gum in beauty products to provide long-lasting moisture, firmness, and elasticity to the skin, without compromising their eco-friendliness and natural origin.
Who This Affects Most
- Beauty and Personal Care
- Opportunities for cosmetics, skincare, and personal care companies to invest in research and development of advanced skincare technologies, ingredients, and formulations that offer visible and long-term benefits for the skin, based on scientific evidence and sustainability standards.
- Wellness and Anti-aging
- Opportunities for wellness and anti-aging companies to expand their product lines by incorporating youth-activating masks and other cutting-edge skincare products that address the root causes of skin aging and empower consumers to take charge of their skin health proactively.
- Biotechnology and Sustainability
- Opportunities for biotechnology and sustainability-oriented companies to collaborate with beauty and personal care companies to develop and supply high-quality, eco-friendly, and scientifically advanced ingredients and technologies that appeal to conscious consumers seeking natural and effective skincare solutions.
