Photographer Agan Harahap brings wild animals into the very unnatural habitat that is the food market. His photo series entitled ‘Garden Fresh’ shows animals, which are only typically seen in the zoo, casually strolling around the aisles while hunting down their next meal.
These bright and colorful photographs are meant to serve as a message to demonstrate how we as humans interpret animals within our daily lives. As humans, we frequently anthropomorphize them, which partially takes away from their true identity. As the photographer explains on his site,“we cannot help but see animals from a human vantage point, and therefore in some sense all the works in the present exhibition are actually about us.”
Agan Harahap is not only able to provide an interesting social critique about our perspective and correlating treatment of animals, but they are also amusing photos to peruse.
What Makes This Trend Stand Out
- Animal Anthropomorphism
- There is an opportunity to explore incorporating animal traits into products or experiences that can appeal to people's love for animals.
- Human-animal Consciousness
- An opportunity lies in raising human awareness of the animal world and the importance of preserving their true identities.
- Unnatural Habitat
- There is an opportunity for businesses to create products or services that help restore and integrate animals into their natural habitats.
Sectors Adopting This
- Fashion
- Clothing lines that incorporate animal traits or symbols could appeal to animal lovers while promoting human-animal consciousness.
- Tourism
- Tour operators could create customised wildlife tours with a focus on preserving animal identities and protecting natural habitats.
- Food and Beverage
- Companies that promote ethical farming practices and animal welfare can appeal to conscious consumers and support preserving natural habitats.
