Jordan Brand launches its Aerospace 720 sneaker model in a new colorway entitled Orca, retaining the same design elements as the original. The high-cut silhouette sits on top of the signature Air Max 720 cushioned unit as a captivating design element. The classic black and white palette completes the minimal design with stark details throughout the upper made from a blend of different materials.
It ranges from ripstop in white alongside leather as well as black mesh. The multiple fabric is fused and stitched together with standout accents at the midfoot featuring mesh half circle details and the winding eyestays. The collar adds a metallic glossy heel tab in silver with branding reading "23" and "Inspire" at the tongue and the inner half.
Image Credit: Nike
Key Themes Behind This Trend
- High-cut Sneakers
- Opportunity for disruptive innovation in creating high-cut sneakers with unique design elements and materials.
- Cushioned Sneakers
- Potential for disruptive innovation in developing cushioned sneakers with advanced technology and comfort features.
- Minimal Design Sneakers
- Opportunity for disruptive innovation in designing sneakers with a minimalistic aesthetic and refined details.
Where This Applies
- Footwear Industry
- Opportunity for disruptive innovation in the footwear industry by creating high-cut, cushioned sneakers with minimal and unique designs.
- Sportswear Industry
- Potential for disruptive innovation in the sportswear industry by integrating advanced cushioning technology and minimal design elements into sneakers.
- Fashion Industry
- Opportunity for disruptive innovation in the fashion industry by introducing high-cut sneakers with a minimalistic and sleek aesthetic.
