Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 388,931 cutting edge ideas.

Purpose-Based Marketing

‘Advertising for Good' Has a Social Mission

— November 22, 2010 — Social Good
Advertising for Good is a United States-based advertising firm with a social mission. Much like ‘Do Good Advertising,’ Advertising for Good is a place for social businesses and non-profit organizations alike to increase awareness through marketing, communications and ad campaigns.

Advertising for Good splits its business plan into three different, but connected, aspects. Firstly, the company promotes purpose-based action plans for corporations. Secondly, Advertising for Good helps non-profits reach their goals with communications and marketing strategies. Thirdly, the firm connects non-profit organizations and corporations together. The final aspect is one that is the most interesting, and also has the most potential, because of how Advertising for Good can make the most of their available resources.

Some of Advertising for Good’s clients have included: Atlanta Ballet, a center for dance education; MAP International, a global Christian organization focusing on providing health solutions to 119 developing countries; and L.E.A.D. Uganda, a student-led organization that focuses on Ugandan youth.

Advertising for Good also has a blog that intersects the advertising and social change worlds. It’s a social media resource that covers both big businesses that are socially-conscious in their marketing strategy and diary-style entries on how Advertising for Good came to be the inspiring business that it is.

If more and more companies like Advertising for Good continue to emerge, it will open a a new space that redefines what marketing and advertising mean—and the social changes that they can make.

Contact Information:
Advertising for Good Website
King Plow Arts Center
881 W. Marietta St., T-107
Atlanta, Georgia 30318
United States
2.4
Score
Popularity
Activity
Freshness