The new adventure-ready summer apparel range by DUER was designed to accommodate consumers working-from-home trying to transition from workout to work. Comprised of both men and women's shorts and pants, the new line offers exceptional stretch capabilities to ensure wearers have their full range of motion without limitations.
In addition, the new DUER offerings boast quick-drying technology and temperature-controlled textiles, designed specifically for summer's outdoor activities like hiking, biking, backyard touch football, barbequing, and more. These stylish yet functional pieces will appeal to the modern consumer looking for practical pieces that adapt to their lifestyle.
The DUER range is available online and in select retailers with accessible price points ranging from $78 to $129 USD.
Image Credit: DUER
Why This Trend Is Growing
- Adventure-ready Summer Apparel
- The rise of more durable, multi-purpose apparel that can handle both everyday wear and outdoor activities.
- Athletic Apparel Crossover
- The merging of athletic and fashion-forward design to create versatile apparel that fits a variety of lifestyle needs.
- Performance-driven Fashion
- The adoption of performance-driven innovations, such as quick-drying technology, into mainstream fashion apparel.
Industries Being Reshaped
- Apparel and Fashion
- Opportunities for companies to create high-quality, fashionable apparel that can handle both the everyday and outdoor lifestyle needs of consumers.
- Sports and Recreation
- Opportunities for sports and recreation companies to expand their product offerings by incorporating the multi-purpose functionality of adventure-ready summer apparel.
- Retail
- Opportunities for retailers to differentiate themselves by offering versatile, functional and fashionable summer apparel that can meet the needs of today's on-the-go consumer.
