Summery Sporty Platform Mules

adidas Presents its New adiForm Stan Smith Mule for SS23

adidas Originals introduces its latest footwear silhouette designed for the warmer seasons upon us with the new adiForm Stan Smith Mule. It rests on top of a dynamic platform sole unit foundation to add a height boost. There are six colorway options to choose from and all of these are made from natural and renewable materials.

This builds towards the brand's dedication to sticking to its sustainability pledge. According to the brand, the shoes are made from a foam material that is actually made using sugarcane. Details of the shoe include the Trefoil motif that rests on top of the laceless toe boxes and an embossed 'adidas' that rests on the side of the shoe.

Image Credit: adidas

Sustainable Footwear
Expanding the use of natural and renewable materials in footwear production, creating opportunities for sustainable fashion brands.
Platform Sole Units
Incorporating dynamic platform sole units in footwear designs, offering a fashionable and height-boosting option for consumers.
Laceless Designs
Utilizing laceless toe boxes in shoe designs, providing convenience and a sleek aesthetic for modern consumers.

Sectors Adopting This

Fashion
The fashion industry can explore sustainable materials and innovative design concepts to meet the demand of environmentally conscious consumers.
Footwear
Footwear manufacturers can incorporate platform sole units to introduce trendy styles and meet the growing demand for height-boosting shoes.
Sportswear
Sportswear brands can incorporate laceless designs into their footwear offerings, providing athletes and active individuals with comfortable and hassle-free options.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 62%
Freshness 18%