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Rugged Co-Branded Sneakers (UPDATE)

adidas' Vanguard Collection Has a Navy Nubuck & Tan Wool Shoe

— October 20, 2015 — Fashion
The adidas Vanguard Collection Part II arrives with revamped designs by Extra Butter of shoe models like the Stan Smith 'Wunderkind' and the Rod Laver 'The Scholar.' Making the well-known styles appear to be novel couture sneakers, Extra Butter's designs are unique and luxurious.

The first design is based on the Stan Smith model and blankets the footwear with a woolen texture that has a classic camel coloring. The heel of the shoe features a black section for the branded logo with a bright red pull tab.

The Rod Laver design is very different, with a navy nubuck base that is then topped with tiny golden bees speckled around the shoe. The navy sneaker has a nicely contrasted red stripe along its bottom and in "scholar" fashion, sports two crests on the outer side. With highly contrasted designs, adidas' second Vanguard Collection will appeal to a wide audience.
Trend Themes
1. Luxury Sneakers - There is an opportunity for luxury brands to collaborate with sports brands and create high-end co-branded sneakers.
2. Nostalgic Revamps - Updating classic designs with unique materials and colors is a trend that can be applied to various fashion items.
3. Contrasting Designs - Using contrasting colors and textures in designs can appeal to a wider audience and create unique products.
Industry Implications
1. Sportswear - Collaborations between athletic brands and luxury brands can lead to new, unique products in the sportswear industry.
2. Fashion - Applying the trend of nostalgic revamps to various fashion items can attract customers looking for unique pieces.
3. Footwear - The use of contrasting colors and textures can be applied to various footwear styles and offer a point of differentiation in the market.
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