Understated 90s-Inspired Sneakers

The Adidas SUPERTURF ADVENTURE is Arriving in a New Color Option

The Adidas SUPERTURF ADVENTURE sneaker is being launched by the brand in a new color option that aims to elevate the shoe style into a true style icon that pays homage to the 90s. The sneaker comes in the Grey Three/Sesame/True Orange color to highlight retro aesthetics and act as something of an evolution of the brand's previous models. The shoe maintains a chunky construction that will offer ample support when worn on city streets or onto a hiking trail.

The Adidas SUPERTURF ADVENTURE sneaker in Grey Three/Sesame/True Orange is arriving now from the brand at a price point of $190 and speaks to the continued revival of late-90s/2000s fashion silhouettes. The sneaker is constructed with premium materials like Adiprene to help make it as durable as it is fashionable.

Image Credit: Adidas

90s-inspired Sneakers
Companies can innovate by creating 90s-inspired sneakers that pay homage to retro aesthetics and offer ample support for all terrains.
Chunky Sneaker Trend
There is a continued revival of late-90s/2000s fashion silhouettes with the chunky sneaker trend that companies can incorporate in their product lines.
Premium Material Products
Innovative brands can focus on using premium materials like Adiprene to create durable and fashionable products like the Adidas SUPERTURF ADVENTURE sneaker.

Where This Applies

Fashion Industry
Fashion designers can use the 90s-inspired sneaker trend to create unique product lines that cater to those seeking nostalgia.
Athletic Footwear Industry
Companies can innovate by creating athletic footwear that has a chunky silhouette and is suitable for all terrains.
Premium Materials Industry
Innovative companies can focus on producing high-quality materials like Adiprene that are both fashionable and durable.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 39%
Freshness 12%