This adidas promotion campaign is taking advantage of the athletic brand's devoted social media following perfectly.
Considering the hype that surrounds the company's new releases, adidas has decided to put itself in full control by leaking its latest shoe models through its Snapchat. With this, the latest adidas promotions gain an air of exclusivity that invites sneaker fanatics to participate by adding the brand's username and watching their updates consistently. The account is open globally to any fans with a Snapchat account, making the brand's posts more accessible than more traditional outlets can provide. In a recent collaboration with Pharrell, the brand asked the artist to promote the new model of the 'NMD' shoes, making its celebrity endorsement more profitable by increasing awareness.