The adidas Originals ZX series is complemented with the new performance-ready Torison silhouette. The model mixes a vibrantly colorful aesthetic and function-ready features.
The original footwear design was released back in 1984. Thought of as "progressive," the adidas brand is continuously pushing the limits of its offerings, incorporating its patented BOOST technology to elevate its archives. The new addition to the adidas Originals ZX series has a mesh upper that ensures breathability and suede hits for a brief style embellishment. The "BOOST midsole [is] concealed within an EVA cup tooling and rubber elements" — a design decision that pays homeage to the original silhouette. Moreover, the intensive blue aesthetic, the reflective hits, the orange liner, and the neon green laces offer an eye-captivating element.
What's Driving This Trend
- Vibrantly Colored Sneakers
- Opportunity for disruptive innovation lies in the use of vibrant colors to create eye-catching sneakers.
- Performance-ready Footwear
- Disruptive innovation can arise from incorporating function-ready features into sneaker designs.
- Incorporating Patented Technology
- There is potential for disruptive innovation by integrating patented technology, such as BOOST, into sneaker designs.
Who This Affects Most
- Sporting Goods
- The sporting goods industry can explore opportunities for disruptive innovation by creating vibrantly colored, performance-oriented footwear.
- Fashion
- In the fashion industry, there is potential for disruptive innovation by incorporating vibrant colors and unique features into sneaker designs.
- Athletic Footwear
- The athletic footwear industry can capitalize on disruptive innovation by integrating patented technology, such as BOOST, and combining it with eye-catching design elements.
