The adidas Originals by Fiorucci Collection is Playful
Michael Hemsworth — May 4, 2019 — Fashion
References: instagram & highsnobiety
The adidas Originals by Fiorucci Summer 2019 collection has been unveiled as the latest collaboration from the athletic brand with the Italy-based brand that is focused on a carefree, summery aesthetic.
The collection puts tropical vacation styles in focus along with bold graphics and classic styles from the athletic wear brand that have been reworked with a hip finish. Vintage 80s imagery from the Fiorucci archives is emblazoned onto all of the various pieces to convey a retro style that is sure to be coveted by consumers seeking out a fashion throwback.
The adidas Originals by Fiorucci Summer 2019 collection will be available for purchase globally starting on May 10 and was explained by the adidas team who said, "The Fiorucci graphic archive remains one of the richest and most innovative, continually reinventing its vibrant language with a nod to the original visuals from the 80’s spread across t-shirts, magazines, posters and beyond. It felt like a very natural match between the two brands."
The collection puts tropical vacation styles in focus along with bold graphics and classic styles from the athletic wear brand that have been reworked with a hip finish. Vintage 80s imagery from the Fiorucci archives is emblazoned onto all of the various pieces to convey a retro style that is sure to be coveted by consumers seeking out a fashion throwback.
The adidas Originals by Fiorucci Summer 2019 collection will be available for purchase globally starting on May 10 and was explained by the adidas team who said, "The Fiorucci graphic archive remains one of the richest and most innovative, continually reinventing its vibrant language with a nod to the original visuals from the 80’s spread across t-shirts, magazines, posters and beyond. It felt like a very natural match between the two brands."
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