The Adidas JS Wings 2.0 by Jeremy Scott look like a glitchy version of the classic winged victory sneakers.
These shoes are black and white and almost identical to the original JS Wings but with an 8-bit twist. In addition to the illustrated wings being pixelated, Adidas pixelated its three iconic black stripes for an even more playful aesthetic—although it is still easily recognizable as an Adidas product because the stripes are such a powerful identifier of the brand.
These are just like the shoes that Hermes, the Greek messenger god would have worn. Although there are many classic elements and references to antiquity in the design of these sneakers, these shoes are updated for the 21st century.
Why This Trend Is Growing
- Pixelated Footwear
- There is an opportunity to innovate in the sneaker industry by incorporating pixelated designs.
- Retro-futurism Fashion
- The fusion of retro and futuristic styles present a disruptive opportunity for fashion designers.
- Playful Aesthetics
- There is an opportunity to create playful designs for fashion products to appeal to younger demographics.
Industries Being Reshaped
- Footwear
- Footwear companies can benefit from incorporating playful and innovative designs to attract younger consumers.
- Fashion
- Incorporating retro-futuristic styles can present a disruptive opportunity in the fashion industry.
- Sportswear
- Sportswear companies can tap into the trend of playful aesthetics by incorporating fun and unique designs into their products.
