In time for the Fall/Winter 2016 season, the adidas by Pharrell line received an update. Drawing on a multicultural inspiration, the apparel aims to incorporate a myriad of different globally sourced elements.
In doing so, the adidas by Pharrell line, that's titled 'Hu,' looks to illustrate a "spirit of equality, acceptance, co-existence and understanding." With a modern look that nods a little to vintage motifs, the apparel features standout colorways and bold branding, which is embellished with the imagery of flag collages, globes, and the representation of different languages throughout. In addition the the apparel that the latest adidas by Pharrell line offers, it includes a total of five fresh colorways for sneakers as well.
What Makes This Trend Stand Out
- Multicultural-inspired Apparel
- Opportunity for brands to incorporate globally sourced elements and promote equality, acceptance, co-existence, and understanding.
- Bold Branding and Imagery
- Chance for companies to create apparel with standout colorways and bold branding that incorporates flag collages, globes, and representation of different languages.
- Expansion of Sneaker Colorways
- Potential for sneaker companies to offer new and exciting colorway options to complement apparel collections.
Sectors Adopting This
- Sportswear
- Opportunity for sportswear brands to tap into multicultural inspiration and create apparel that promotes diversity and inclusivity.
- Fashion
- Chance for fashion brands to experiment with bold branding and incorporate multicultural elements to create unique and globally influenced apparel.
- Footwear
- Potential for footwear brands to expand their colorway options to cater to the growing demand for sneakers that complement multicultural-inspired apparel.
