Tassled Sneakers

Adidas and Jeremy Scott Release New High-Top

Adidas and Jeremy Scott have joined forces to create a new women's tennis shoe high-top which resembles a boxing sneaker you would see bouncing up and down the ring.

Tassles are apparently the new 'it' fashion detail this year. Who knew? Maybe Don King?

Anyway, check out more on the Adidas collaboration with Jeremy Scott below. Be sure to check out other awesome Adidas features on Trend Hunter below as well.

Implications - The recent recession prompted budget-tight consumers to search for more affordable goods at vintage and thrift stores. This caused a resurgence of retro fashions in the marketplace that consumers appreciate for their unique antique details and designs. Companies can appeal to fashionable demographics by incorporating these qualities into their product designs.

Retro Fashions
Opportunity for companies to incorporate unique antique details and designs into their product designs.
Tassel Trend
Opportunity to capitalize on the growing popularity of tassels as a fashion detail.
Collaborative Fashion
Opportunity for brands to join forces and collaborate on innovative fashion designs.

Sectors Adopting This

Fashion
Opportunity for fashion brands to create retro-inspired designs featuring unique antique details.
Shoe
Opportunity for shoe companies to incorporate tassels into their designs to align with the current tassel trend.
Collaborative Design
Opportunity for brands to collaborate on fashion designs to create unique and innovative products.
SCORE
4.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 21%
Activity 95%
Freshness 8%

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