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Unbranded Hands-Free Timepieces

The 'Adesse Watch' Concept Has an Ultra-Minimalist Design

— October 1, 2019 — Fashion
The 'Adesse Watch' concept has been designed by Jansen Che as an ultra-minimalist accessory that aims to eliminate unnecessary design elements in favor of a plain, unbranded aesthetic.

The timepiece doesn't feature any hands, numbers or other visual identifiers, but instead opts for an hourglass-inspired face that utilizes a small etch in the face to tell the time. Wearers can decipher the time by identifying the location of the notch on the face, which eliminates the need for an hour and minute hand in favor of a singular indicator that can be read in 15 minute increments.

The 'Adesse Watch' concept boasts a distinctly fuss-free aesthetic that could help a wearer to feel less limited by the time constraints of their schedule by having them focus more on the task at hand. The accessory is the winner of the 2019 Red Dot Design Concept Award.
Trend Themes
1. Minimalist Timepieces - Opportunity for companies to create ultra-minimalist watches that prioritize simplicity and unbranded aesthetics.
2. Hourglass-inspired Faces - Chance to develop timepieces with hourglass-inspired faces that utilize small etches to indicate time, eliminating the need for hands and numbers.
3. Fuss-free Aesthetics - Potential for creating accessories with a distinctly fuss-free aesthetic, allowing wearers to focus on tasks without feeling limited by time constraints.
Industry Implications
1. Watchmaking - Opportunity for watchmaking companies to innovate and create unbranded, minimalist timepieces with unique hourglass-inspired faces.
2. Fashion Accessories - Opportunity for fashion accessory brands to offer minimalist and fuss-free timepieces that cater to individuals who prioritize simplicity and functionality.
3. Product Design - Opportunity for product design firms to explore and develop ultra-minimalist timepieces with unique and innovative features that disrupt traditional watch design.
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