Derrick Lin illustrates the daily grind of ad agency life on his blog called 1:87. The artist uses miniature toy figurines to recreate the common situations advertisers face in the office and infuses them with a little extra wit.
Lin considers himself an observer of the tiny moments. He uses his observations as inspiration for his blog. Some "tiny moments" include a creative (aka a figurine) practicing yoga with the caption "I'm zoning out. I'm trying to find my center." Another moment includes a toy figure editing its work by lawn-mowing a sheet of paper. The photo is captioned as "Edits make me feel like starting over #writerproblems."
Advertisers or any people working in the creative industry will find this blog thoroughly entertaining and relatable.
Key Themes Behind This Trend
- Miniature Figurine Art
- Opportunity to create and sell miniature figurine art as a form of artistic expression and entertainment for professionals in the creative industry.
- Office Humor
- Opportunity to develop comedic content and products that capture the humor and relatability of daily work life in the office setting.
- Visual Storytelling
- Opportunity to leverage miniature figurines and visual mediums to tell engaging and relatable stories that resonate with professionals in various industries.
Where This Applies
- Art and Design
- The art and design industry can explore the use of miniature figurines and visual storytelling techniques for creating unique and captivating artworks.
- Publishing and Media
- Publishing and media companies can develop and distribute humorous content featuring miniature figurines to entertain and engage their audience.
- Marketing and Advertising
- Marketing and advertising agencies can incorporate miniature figurines and humor-inspired content into their campaigns to connect with their target audience on a relatable and entertaining level.
