The Acure Dry Shampoo is entirely vegan, free of paraben, sulfate, and mineral oils. It is also petrolatum free, cruelty free, and silicone free. It is made to suit brunettes to darker hair, ensuring that there are no visible residue.
The application is designed to be simplistic and fast-acting, absorbing the oils immediately and removing any grimes without the need of water. The recommended application advises users to squeeze the dry shampoo product directly into the hand or on a brush to slowly work it into the hair. The next step is to massage it into the scalp and comb it through to the ends. Some of the ingredients include zea mays, arrowroot, rosemary oil, cocoa powder, and peppermint oils.