Retro Technical Weatherized Footwear

Salomon Highlights the ClimaSalmon Tech in the ACS+CSWP

Salomon introduces a new pair of ACS+CSWP sneakers to join its roster for the Fall/Winter 2023 season. It has a hybrid theme and infuses a silhouette from its retro Agile Chassis System line that is backed by the weatherized elements of the ClimaSalamon Waterproof Membrane. The technology is described by the brand as "moisture-wicking," "non-rigid," and "insulating."

The debuting colorway palette prepares for the Fall season and is dynamic with a versatile flair. It has a stealthy look with a black tonal palette throughout most of the silhouette. Details include the caged accent throughout the upper to hold the laces in place and a heel loop at the back for more accessibility. Branding is seen subtly throughout to round it out.

Image Credit: Salomon

Hybrid Technical Footwear
The combination of design elements from different footwear lines creates innovative hybrid technical footwear.
Weatherized Sneakers
Sneakers that feature weatherized elements offer enhanced protection and durability in varying climates.
Dynamic Colorway Palette
A versatile and visually appealing color palette adds a dynamic touch to retro technical footwear designs.

Where This Applies

Outdoor Footwear
The integration of moisture-wicking and insulating technologies presents opportunities for disruptive innovation in the outdoor footwear industry.
Sports Apparel
The combination of retro design elements and weatherized features opens up new possibilities for disruptive innovation in the sports apparel industry.
Fashion Accessories
The use of a stealthy color palette and versatile design elements offers potential for disruptive innovation in the fashion accessories industry.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 66%
Freshness 20%