Boyish Beatnik Catalogs

The Acne Studios Spring/Summer 2015 Collection is Effortlessly Cool

The Acne Studios Spring/Summer 2015 collection is based on designer Jonny Johansson’s personal style. The hipster-inspired collection is described as a “line that revolves around a pureness found in street sports but with a juxtaposing generosity of luxurious materials.”

This collection plays with the idea of reversed elements and embraces relaxed silhouettes that are definitive of today’s youthful generation.

Bringing back retro elements like Harrington jackets and beatnik-inspired hats, the Acne Studios Spring/Summer 2015 collection is a modern nod to nostalgia. The collection highlights boxy knits, leather jackets and collared shirt looks that are the true epitome of understated elegance. Moreover, the menswear line references the fashion world’s current athletic-wear obsession without being overly literal.

Retro-inspired Fashion
There are opportunities to create new clothing lines that incorporate vintage elements with a modern twist.
Youthful Street Style
There is potential for brands to tap into the market of young consumers looking for relaxed and effortlessly cool fashion.
Luxury Athleisure
There is room for innovation in creating high-end athletic-inspired clothing that embraces both comfort and luxury.

Where This Applies

Fashion
The fashion industry can explore new design concepts that blend nostalgia with contemporary style.
Streetwear
Streetwear brands can cater to the demand for casual and street-inspired fashion by incorporating retro elements.
Athletic-wear
Athletic-wear brands can expand their offerings by introducing more luxurious and sophisticated designs.
SCORE
2.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 46%
Freshness 8%