The Ordinary recently launched its first post-acne care serum, the Aloe 2% + NAG 2% Solution, and it takes the form of a potent, ingredient-focused formula that's as affordable as ever. This product fills a void in the market for post-acne care products with a two-part approach to healing. While aloe vera is revered as one of the best ingredients to put on the skin after a little too much sun, it's also super pampering for stressed-out skin.
"While the acne-treating space is saturated with products featuring ingredients such as salicylic acid and benzoyl peroxide, we aimed to create a formula that would support an often overlooked part of the blemish journey: post-acne marks, the specific texture and pigmentation that is left behind once acne heals," Prudvi Kaka, Chief Scientific Officer of The Ordinary, told Refinery29.
What's Driving This Trend
- Post-acne Care Serums
- An opportunity for companies and brands to develop more potent, affordable, and ingredient-focused formulas to cater to the needs of post-acne care.
- Two-part Approach for Post-acne Marks
- Companies and brands can develop similar two-part formulas to support post-acne marks, as aloe vera and NAG work well together for stressed-out skin.
- Affordable Skincare Products
- Creating affordable skincare products can be a disruptive innovation strategy in the beauty industry, as it enables consumers to access effective skincare without breaking the bank.
Who This Affects Most
- Skincare Industry
- The skincare industry can benefit from developing more post-acne care products that target the specific needs of consumers, such as acne marks and hyperpigmentation.
- Beauty Industry
- Beauty brands can focus on creating affordable yet high-quality skincare products using innovative ingredients, as The Ordinary has done with their post-acne care serum.
- Cosmetics Industry
- The cosmetics industry can explore the potential of using aloe vera and NAG in their formulas to create effective post-acne care products that address multiple concerns.
