Wedding company Zola teamed up with Pantora Bridal to create the exclusive Pantora Exclusive for Zola collection, which centers on accessible bridal styles for all. With this collection, Zola is introducing its first-ever wedding wear collaboration and the designs suit a wide range of styles, sizes and budgets. With Pantora Exclusive for Zola, the partnering brands are on a mission to remind consumers that "luxury and bridal fashion does not need to be served with a pinky up, but can always be accessible and comfortable."
There are a total of seven celebratory looks that make up the collection, which range from sizes XS to XXL and prices starting at $195 up to $325. In the collection, there are details that are shimmering, sparkling or sheer to suit different style preferences.
Image Credit: Zola
Key Themes Behind This Trend
- Accessible Bridal Collections
- Creating inclusive and budget-friendly bridal wear for all.
- Wedding Wear Collaboration
- Partnering with wedding wear brands to introduce unique and accessible designs.
- Inclusive Sizing and Pricing
- Offering a wide range of sizes and affordable options for all brides.
Where This Applies
- Wedding Industry
- Opportunity for wedding companies to partner with fashion brands and offer inclusive bridal wear.
- Fashion Industry
- Opportunity for fashion brands to collaborate with wedding companies and create affordable, stylish bridal collections.
- E-commerce Industry
- Opportunity for e-commerce platforms to offer exclusive and inclusive bridal wear collections to a wide range of consumers.
