Sporty Streetwise Headwear

The New Acapulco Gold Collection Caps are Luxuriously Urban

The new 2013 collection from Acapulco Gold features a wide variety of urban-inspired hats including snapbacks and camp caps. The collection is definitely military-inspired in certain respects, displaying camouflage prints on several pieces. The camp caps, on the other hand, are more casual and employ a patriotic American color scheme with red, white and blue proudly displayed on the loose-fitting cap's body.

In true Acapulco Gold style, the majority of the hats in the collection are strongly hip-hop-inspired. With a neon logo splashed across the caps' fronts, disrupting the otherwise all-black piece, these hats are perfectly representative of hip-hop culture.

Possibly the most memorable hat is the most vulgar, displaying a four leaf clover with the words "Lucky f***" arching above it. This hat included, the entire collection is fun while maintaining a grungy look perfect for any urban street wear ensemble.

Urban-inspired Hats
Disruptive innovation opportunities for customization and personalization of urban-inspired hats.
Camouflage Prints
Disruptive innovation opportunities for integrating camouflage prints into different fashion accessories and products.
Hip-hop-inspired Fashion
Disruptive innovation opportunities for creating fashion items that embrace hip-hop culture and appeal to a wide audience.

Sectors Adopting This

Streetwear Fashion
Disruptive innovation opportunities for streetwear fashion brands to explore urban-inspired hat collections.
Fashion Accessories
Disruptive innovation opportunities for fashion accessory brands to experiment with camouflage prints in their products.
Music and Entertainment Merchandise
Disruptive innovation opportunities for music and entertainment merchandise companies to create hip-hop-inspired fashion items for fans.
SCORE
3.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 45%
Activity 48%
Freshness 8%