The About Dying photo series references a hot topic that happens to be on many people's minds of late: Death. Proliferated by pop culture, this obsession with death might seem morbid to some, but to others it is simply a generational response to the unknown. After all, everyone will pass on to another existence one way or another. That is exactly the sentiment that the About Dying series explores.
Focusing on the universality of death, the About Dying series keeps the identity of the recently dead anonymous for a powerful purpose. The Danish photographer, Catherine Ertmann, elaborates, "It deals with the incomprehensible fact that life ends and hopefully remind the audience that our time here is precious and what things really matter while we are here."
What Makes This Trend Stand Out
- Death Awareness
- The About Dying series illustrates a growing trend of people confronting and discussing mortality, creating opportunities for businesses to facilitate conversations and offer related services.
- Anonymous Portraiture
- The use of anonymous subjects in the About Dying series reflects a trend of prioritizing the subject over the identity, leading to disruptive innovation opportunities for industries such as photography, art, and even facial recognition technology.
- Universality Visualization
- The About Dying series uses visual storytelling to showcase the commonality of death across all individuals and cultures, opening up possibilities for businesses to create more empathetic and inclusive products and services.
Sectors Adopting This
- Funeral Services
- The About Dying series highlights the importance of end-of-life planning and creates opportunities for businesses within the funeral industry to create innovative products and services that reflect changing consumer attitudes towards death.
- Photography
- The use of anonymous portraiture in the About Dying series challenges the traditional role of photography in capturing and preserving identity, creating space for disruptive innovation in areas like journalism, advertising, and social media.
- Art
- The About Dying series illustrates how art can be a powerful medium for confronting difficult topics and exploring universal themes, leading to possibilities for disruptive innovation in areas like public art, museums, and creative design.
