'A Polytheism' by Philipp Jelenska Takes You to the Promised Land

 - Jul 12, 2010   Updated: Jun 23 2011
References: cubaphotographer.at & behance.net
'A Polytheism' by Philipp Jelenska is an editorial that takes us to a far-flung rocky desert locale to see a male model's introspection. By the title of this shoot, I'm inclined to compare the model's various stages of undress to the diverse attitudes held towards clothing in different polytheistic religions.

Philipp Jelenska used color and black-and-white film for 'A Polytheism.' See more images of this poignant shoot above.

Implications - Situating fashion editorials in a rocky, desert location appeals to consumers who are caught up in their busy lives. Many individuals crave a sense of escape when purchasing products, as they are constantly bombarded with information and have a desire to break free from these constraints. Products that provide these escapist sensations are bound to do well in the contemporary market.