This month, Jordan is releasing an International Women's Day sneaker called the Air Jordan 1 Low ‘IWD’ in support of the March 8th holiday. The sneaker will be released on the special day while bringing attention to important issues like gender equality, reproductive rights, and abuse against women.
The sneaker is colored in an amethyst wave, olive aura, dark sulfur, and canyon purple colorway. The sneaker's material comes in leather, suede, and corduroy. The main feature of the sneaker is the message of unity written on the sneaker. On the toe box, it reads, “Because One Day, This Day Will Be Our Everyday” along with words like “Unity” and “Equality” placed on the inside corners of the toe box, and the heel of the sneaker also contains a wings logo.
This International Women's Day sneaker is launching on March 6th, before the global holiday. It speaks to growing consumer desires for empowering fashion products that make both a visual and thought-provoking statement.
Image Credit: Nike
What's Driving This Trend
- Empowering Footwear
- The trend towards empowering footwear is growing, as consumers desire products that make a visual and thought-provoking statement.
- Gender Equality Products
- Products that support and highlight gender equality, such as Jordan's International Women's Day sneaker, are becoming more popular as consumers demand inclusivity.
- Activism-inspired Fashion
- Activism and social issues are inspiring new trends in fashion, as consumers seek to use their purchases to make a statement and show support for causes they believe in.
Who This Affects Most
- Footwear Industry
- The footwear industry has the opportunity to create more empowering and socially-conscious products that resonate with consumers and align with a growing demand for inclusivity and activism-inspired fashion.
- Fashion Industry
- The fashion industry can benefit from producing products that address important social issues and highlight the need for equality, contributing to the growing trend of activism-inspired fashion.
- Social Impact Brands
- Brands that prioritize social impact and align with consumer values have a unique opportunity to succeed in the current market, as consumers seek out products that make a difference and support important causes.
