New Balance gives its signature 997S sneaker model an update that mainly spotlights the colorway. The new tonal finish is understated with a slight pop of color for a bright finish. Blending together black and neo classic blue as the foundational base, the model boasts a bright branding detail on the lateral side of the model in a hue entitled 'Lava Red.'
The uppers have a composite construction that features textural mesh and suede materials in paneling manners. The bright blue color can be seen on the sneaker's heel clip and the toe cap that is made from soft suede materials to add a slight contrast at the base. The Lava Red is seen on the aforementioned lateral side in the form of the 'N' as a branding accent and at the midfoot section.
Image Credit: New Balance
What's Driving This Trend
- Texturally Focused Sneakers
- Opportunity for sneaker brands to experiment with different materials and textures to create unique and visually appealing designs.
- Tonal Colorway Updates
- Brands can capitalize on the trend of tonal colorways to create understated yet stylish sneakers with a subtle pop of color.
- Composite Construction
- Innovative construction techniques using a combination of mesh and suede materials provide opportunities for enhanced comfort and aesthetics in sneakers.
Who This Affects Most
- Footwear
- The footwear industry can incorporate textural elements and tonal colorways to create trendy and fashionable sneakers.
- Fashion
- Fashion brands can take inspiration from the texturally focused sneaker colorways to experiment with new materials and designs in their clothing collections.
- Sports Retail
- Sports retailers can stock the latest composite construction sneakers to appeal to customers looking for both performance and style in their athletic footwear.
