Amsterdam-based designer Daniëlle Cathari creates her latest collaborative project with New Balance. She gives a go at the classic 991v2 sneaker model this time around with a focus on a matcha-themed tonal palette. The silhouette itself made its first appearance last year as a new iteration of its 991 with new constructions whilst maintaining the retro spirit of the classic.
The new iteration highlights a slime-green tone throughout the upper with suede materials that is inspired by matcha powder. The brown mesh accents that add a tonal contrast are meant to represent chocolate. All of the details come together for a seamless structure rounded out by embroidered collaborative branding on the tongue and reflective accents.
Image Credit: Danielle Cathari
What Makes This Trend Stand Out
- Matcha-themed Tonal Palette
- Opportunity for brands to incorporate matcha-inspired colors into their products for a unique and eye-catching aesthetic.
- New Constructions in Sneaker Design
- Potential for sneaker companies to explore innovative construction techniques to update classic silhouettes and maintain a retro vibe.
- Collaborative Branding and Accents
- Chance for brands to collaborate with designers and incorporate unique branding and accents to create exclusive, limited-edition products.
Sectors Adopting This
- Fashion & Apparel
- Opportunity for fashion brands to tap into the matcha-inspired color trend and create clothing and accessories that appeal to a health-conscious, aesthetically-driven consumer base.
- Footwear
- Potential for sneaker manufacturers to experiment with new construction techniques and collaborate with designers to create innovative and exclusive sneakers that appeal to sneaker enthusiasts and collectors.
- Design & Collaboration
- Chance for designers and brands to collaborate and create unique, limited-edition products that combine innovative design elements with established brand identities.
