The 88 Tauri is the brand new smartphone, previewed at an exclusive invite-only event just prior to CES 2015, developed by Tonino Lamborghini Mobile -- yes, the same Lamborghini that makes those fancy cars. This phone is the follow-up to Lamborghini's Antares luxury phone.
The 88 Tauri comes with the glitz and glamour you'd hope to get from a $6,000 smartphone -- it features a slick leather finish, metal panels in black, gold or metallic silver and Lamborghini's iconic 'raging bull' icon. It's a phone designed to turn heads with its flashy appearance.
In terms of specs, the phone features Snapdragon 801, Android KitKat and a 5-inch HD display. While this may not be the most impressive in terms of hardware and software, this is first and foremost a smartphone designed to draw attention.
What Makes This Trend Stand Out
- Luxury Technology
- Opportunity for disruptive innovation in combining high-end materials with technology, creating unique products.
- Experiential Marketing
- Opportunity for innovative marketing strategies that emphasize the aesthetics and tactile qualities of luxury tech products.
- High-end Accessories
- Opportunity for the development of high-end accessories that complement and enhance the luxury tech experience, such as custom cases, headphones, and charging stations.
Sectors Adopting This
- Luxury Goods
- Potential for luxury goods companies to expand into the high-end tech market and create new revenue streams.
- Consumer Electronics
- Opportunity for consumer electronics companies to differentiate themselves by incorporating high-end materials and design elements into their products.
- Fashion and Accessories
- Potential for fashion and accessories companies to collaborate with tech companies to create innovative, high-end products that appeal to the luxury market.
