The 80s Purple Summer 2010 collection lookbook, shot by photography team JUCO, features a fun-filled photo shoot that does a great job of displaying the label's new line.
The models hit the beach, lounge in a house and even hit the desert road in search of summer fun. The 80s Purple Summer 2010 collection is made up of summer dresses, bikinis and other separates that will have guys like me turning their heads.
Implications - The youth market is a key buying demographic that controls the way in which consumers create products. For businesses to advertise a product or service specifically geared for the younger age group, they are marketing themselves directly to the audience they wish to influence.